This paper investigates the determinants of continuity and stability of corporate philanthropy donation. By taking\r\nChinese listed companies� donations and two earthquakes as the sample, we find that media attention, product\r\ntype, firm size, and past donation size have active effects in surveying the companies to perform the continuous\r\nsocial responsibility. Sustained and steady charitable giving depends on external pressure and internal motivation.\r\nThe findings indicate that profitability, cash resource availability, and leverage will not affect the likelihood of a\r\nfirms charitable giving in response to nature disaster for those who have a history of giving to disaster relief.
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